ProEquities, Inc. is a full-service brokerage firm based in Birmingham, Alabama. Its parent company is Protective Life Corporation, which was established in 1907. ProEquities believes that this relationship provides the accountability of a publicly-traded company and the strength, stability, and culture to support the core values of Quality, Serving People, and Growth. ProEquities has more than 1,200 brokers who are not required to sell proprietary products. This presumably allows its brokers to select the best investment products for their clients. ProEquities claims that its integrity is one of its greatest assets.
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